--- title: How can you ensure desired kiwi quality and consistency? description: Do you suffer from quality inconsistency due to extreme growing conditions? Are you struggling to sort out challenging defects? Discover your solution. --- [Blogs](https://insights.ellips.com/blogs) # [How can you ensure desired kiwi quality and consistency?](https://insights.ellips.com/blogs/how-can-you-ensure-desired-kiwi-quality-and-consistency) Written by [Daniele Orioli](https://insights.ellips.com/blogs/author/daniele-orioli) | Oct 8, 2026, 10:10:13 AM ## Are you struggling to identify and sort out kiwifruit that have challenging defects?   A task that is made even more difficult due to huge variations in quality of kiwifruit across seasons, batches and varieties. Working with growers and packers around the world, we know that the world of kiwi production is challenging and fiercely competitive. Nevertheless, every day you must meet the strict market standards for quality, size, shape, color and overall appearance. Following are the top challenges you might face, but don’t worry, we’ll also explore some solutions to ensure consistency and maximize your returns.   ##### #1. Defects and diseases will damage your brand reputation.   Because of variable weather and growing conditions, each season brings different, or more prevalent, defects, which makes it challenging to deliver consistent quality. Extreme weather events and ever stricter regulations on pesticide use can have a big impact on kiwi quality. On top of that, disease, bacteria and fungus can cause a wide range of defects, from soft spots and rot to subtle blemishes that are extremely difficult to spot by eye.    ##### #2 Rejection hurts your business. It only takes a small % of defective kiwifruit to dramatically increase the risk of rejection. More than ever, it’s important for growers to meet the ever-changing requirements and quality standards. On top of that, you must meet your volume and on-time commitments while preserving the consistency and quality of your packed product. That’s why it is critical that you do everything possible to ensure that each and every kiwifruit ends up in the right place.   ##### #3. Uniformity in a world with a lot of sizes, shapes and quality differences. Every kiwifruit is different. So is every defect. Defects appear in many forms and can vary from season to season and batch to batch. This variability in size, shape and quality makes it challenging for manual graders to consistently sort kiwifruit into uniform grades, which can affect their marketability.    ### Sorting by hand is outdated, automation is the industry-standard. To address the above challenges, automation of the grading and sorting process is increasingly being seen as the only way to efficiently achieve the desired quality on a consistent basis. Automation provides the added benefit of being able to maximize the value of each kiwifruit and to easily modify grading standards to address the unique needs of your customers.  On top of all that, the reduction in labor costs can significantly impact your overall returns. ### The answer to all your kiwi challenges in one: Ellips-Elisam. After a season of hard work, you want to be rewarded with maximum harvest value. Regardless of weather conditions or batch quality, you can always deliver consistent quality with the [Elisam grading machine](https://ellips.com/grading-solutions/elisam-grading-machine) (powered by [Ellips grading technology](https://ellips.com/grading-solutions/grading-technology)). By consistently meeting your client’s quality requirements each and every season, your reputation as preferred supplier is greatly enhanced. With every kiwifruit graded correctly, you’ll maximize the return on each harvest while delivering exactly what your customer needs.   ### This is why leading kiwi growers and packers choose Elisam: ##### #1. 360° precision grading. Meet a kiwi grader with the best product handling and full surface inspection that handles each variation perfectly. The Elisam kiwi grading machine has been specially developed with a unique rotating carrier that gives you a 360° view of each kiwi. This complete analysis, achieved with 90 high-resolution images per kiwifruit, allows you to grade your apples with the highest accuracy. The Ellips TrueSort external quality system can detect every single defect at speed such as Soft Spots, Blemish, Punctures, Rot, Sunburn, Softness, Skin Cracks, Russet, Scar Tissue, Shape related defects, Firmness and more.   ##### #2.  Full speed, whatever the batch quality.   Batches with uneven quality used to mean slowing down the line to keep grading accurate. Not anymore. With Ellips True-AI, the Elisam kiwi grading machine keeps running at full speed and still catches defects accurately, even in mixed-quality batches. Each lane handles up to 3 tons per hour, and you can scale to 12 or 24 tons per hour with 4 or 8 lanes. Operators can switch grading specifications instantly, so last-minute orders and changing customer requirements don't hold you up. The result is more volume through your packhouse during peak season, without compromising on quality.  ##### #3. True-AI. Detecting even the most difficult defects. #4. Every kiwifruit counted, tracked and reported. Artificial intelligence (AI) offers opportunities to improve your grading process with intelligent automation. With so many ways for defects to appear across every piece of kiwifuit, it’s only through Ellips True-AI that can accurately model all these combinations. True-AI, detects even the most challenging defects and kiwi characteristics with an eye for the smallest details. You are now able to improve detection of difficult defects like blemish, soft spots and punctures. With grading performance moving towards 100% detection accuracy, you can fully trust the grading results and consistently deliver a superior product to your customers. [\> Explore the powerful benefits of True-AI for Kiwi Grading](https://insights.ellips.com/blogs/the-next-generation-of-kiwi-grading-ellips-next-level-grading) ##### #4. Every kiwifruit counted, tracked and reported. Ellips TrueSort captures detailed data on every kiwifruit you grade: size, shape, color, weight and external defects. Each kiwi is linked to its grower, field and batch, giving you full traceability from intake to packing. Real-time dashboards show defect rates, waste levels and packing performance, so your team can spot problems early. Over time, this data helps you compare growers and fields, identify quality trends across seasons, and make better commercial decisions.    ### **Revolutionize your kiwi business with a guarantee of consistent quality.** Consistent quality is everything. With the powerful Ellips grading technology and Elisam machinery, you can detect the most challenging kiwi defects to deliver superior quality. This allows you to achieve maximum returns and the consistent quality desired by your customers. High-quality kiwifruit lead to improved customer satisfaction and loyalty, giving you a competitive advantage in the market. 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