“The True-AI technology is truly ground-breaking. From day one, the improvements were immediate and visually apparent. Even apples with difficult-to-detect defects that previously might have ended up in the packing area were correctly sorted. This improved performance will help in our continual quest to improve productivity while delivering the most consistent pack to our customers.”

Ray Keller, Apple King Owner & President

Why is True-AI changing the game for apple grading?

Increased profitability, significant cost savings and minimal labor required. Artificial intelligence (AI) offers opportunities to improve your grading process with intelligent automation. This technology takes over complex tasks from humans and provides new solutions that were previously impossible.

  1. With Ellips True-AI (AI - based on advanced deep learning algorithms), you can significantly improve your grading performance with more accurate and consistent grading results for your apples. 
  2. This allows you to achieve maximum returns and the consistent quality desired by your customers. 
  3. High-quality produce leads to improved customer satisfaction and loyalty, giving you a competitive advantage in the market.




What are the most important benefits of True-AI?

✅ Outstanding grading improvements with the most challenging defects such as stem bowl cracks.

Your grading technology gets smarter every day. With grading performance moving towards 100% detection accuracy, you can fully trust the grading results.

✅ True-AI software has been trained to find defects all on its own, making your life easier.


The Power of AI in detecting complex defects

Every apple is different. So is every defect. Internal and external defects occur in many ways. The good news is that you can now detect even the most challenging defects and apple characteristics with True-AI. This technology gives you near-perfect grading accuracy and helps you to detect stem bowl cracks. Stem bowl cracks can differ between apple varieties and time of the season. These defects can occur in many different sizes, shapes and colors which is why it is extremely difficult to manually create settings to address all the combinations. True-AI does this work for you.

"With the True-AI upgrade, we have significantly enhanced our grading capabilities. We are now able to detect even the most difficult defects, such as stem bowl cracks, at a very high level of accuracy with minimal false positives."

Kyle Mills, Apple King’s Operations manager


Discover the business case of Apple King:

Apple King achieves groundbreaking grading results with Ellips TrueAI


See your grading technology getting smarter every day

Let’s talk about AI; how does it work? With True-AI, the algorithms are developed by using vast amounts of data of different apple varieties gathered all around the world. By incorporating additional defect data on an ongoing basis, True-AI will be continually enriched with data. This data is collected from our large global customer base across different seasons and growing conditions. You can all benefit from this collective intelligence.




Can we make your life easier?

Yes, this technology is designed to make your life easier. Operator's tasks will be less complex and more automated. You will have more time to focus on other important operational issues. As grading performance moves towards 100% detection accuracy, grading tasks can be done with minimal staff. Many of the grading parameters, previously created by the operator, can now be managed by the system. The True-AI algorithms work out-of-the-box so that you can apply them immediately without modification.

The best of both worlds: Human & Technology

The operator still has an important role to play. His/her expertise relates to the dynamic quality standards demanded by specific customers and markets. You want the best of both worlds. 1. An operator who has knowledge of apple quality characteristics. 2. This new grading technology to meet your customer's unique demands.

Want to know if AI is something for you?


Seeing is believing. Book a demo
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Shaping the future together with innovative growers

The next generation of apple grading is a sum of collective knowledge and experience. It’s built up through years of close cooperation with apple growers and packers around the world. Over these years, we gathered tons of data about all kinds of apple defects and grading challenges. With this intelligence, we have been working on the development of our Artificial Intelligence solution.

How did this collective intelligence arise?

For the past 15 years, Ellips has partnered with innovative apple customers around the world. Together, we revolutionized grading, sorting and packing performance for apples. These innovative apple businesses delivered outstanding results using external and internal grading technology.


What were the key factors for this joint success?

  1. Excellent internal quality grading results across multiple apple varieties
  2. Outstanding external quality performance with full surface inspection
  3. Delivering unmatched throughput (tons/lane).


What will the future bring for you?

Innovations cannot stop; they enable the evolutions required to take your business to new groundbreaking levels. As such, innovation and continual product enhancement is the key to the long-term success of our customers.  The new technology True-AI significantly improved grading performance. This upgrade was rolled out at Apple King in the United States in December 2022. The results were outstanding. This good news is spreading fast. We are currently implementing True-AI at new clients and updating existing customers’ systems throughout the world. This includes Starr Ranch and River Valley Fruit in the USA. We will also be upgrading our existing customers’ systems throughout 2023 and beyond.

Are you ready for the next level?

Adopt the latest technology and improve your grading performance with True-AI. You can significantly improve your grading accuracy and consistency. This results in increased efficiency, reduced waste and increased profitability. You can be assured that each apple ends up at its rightful destination. This allows you to achieve maximum returns and the consistent quality desired by your customers. High-quality produce leads to improved customer satisfaction and loyalty, giving you a competitive advantage in the market.

Ready to revolutionize your business?

  • Maximize throughput with less labor

  • Improve quality consistency

  • Get the most value out of each produce

Contact us or request a demo
Contact Levi Request demo