--- title: Discover the next generation of grading with AI at Fruit Attraction 2023 description: Are you also going to Fruit Attraction Madrid 2023? Discover the next generation of blueberry and cherry grading with Artificial Intelligence. image: https://insights.ellips.com/hubfs/fa-header.png --- [![Ellips](https://insights.ellips.com/hubfs/raw_assets/public/Ellips_Group_August2023/images/ellips-elifab.svg "Ellips")](https://ellips.com/) ![Flag en](https://insights.ellips.com/hubfs/raw_assets/public/Ellips_Group_August2023/images/en.svg "Flag en") en [![Flag nl](https://insights.ellips.com/hubfs/raw_assets/public/Ellips_Group_August2023/images/es.svg) es](https://insights.ellips.com/es/mas) [Contact](https://ellips.com/contact/) [Client portal](https://ellips.com/client-portal/) Menu Close - [Fruit and vegetables](https://ellips.com/fruit-vegetables-grading-machine/) - Fruit and vegetables - [Potatoes](https://ellips.com/grading-machine/potato/) - [Onions](https://ellips.com/grading-machine/onion/) - [Apples](https://ellips.com/grading-machine/apple/) - [Dates](https://ellips.com/grading-machine/date/) - [Oranges](https://ellips.com/grading-machine/orange/) - [Blueberries](https://ellips.com/grading-machine/blueberry/) - [Cherries](https://ellips.com/grading-machine/cherry/) - [Cherry tomatoes](https://ellips.com/grading-machine/cherry-tomato/) - [Peaches](https://ellips.com/grading-machine/peach/) - [Kiwis](https://ellips.com/grading-machine/kiwi/) - [Pomegranates](https://ellips.com/grading-machine/pomegranate/) - [Brussels Sprouts](https://ellips.com/grading-machine/brussels-sprouts/) - [Lemons & Limes](https://ellips.com/grading-machine/lemon-lime/) - [Pears](https://ellips.com/grading-machine/pear/) - [Bell peppers](https://ellips.com/grading-machine/bell-pepper/) - [Tomatoes](https://ellips.com/grading-machine/tomato/) - [Apricots](https://ellips.com/grading-machine/apricot/) - [Plums](https://ellips.com/grading-machine/plum/) - [This is how grading can help](https://ellips.com/) - [Labor issues](https://insights.ellips.com/blogs/dealing-with-labor-issues) - [Automation](https://insights.ellips.com/blogs/5-benefits-of-automation-with-fruit-vegetable-grading-technology) - [Meeting demands](https://insights.ellips.com/blogs/keep-up-with-all-your-customer-demands) - [Weather conditions](https://insights.ellips.com/blogs/deliver-consistent-quality-regardless-of-weather-conditions) - [More value, less food waste](https://insights.ellips.com/blogs/more-food-value-less-food-waste) - [Grading solutions](https://ellips.com/grading-solutions/) - [Grading machines](https://ellips.com/grading-solutions/grading-machines/) - [Elisam machine](https://ellips.com/grading-solutions/elisam-grading-machine/) - [Elifab machine](https://ellips.com/grading-solutions/elifab-grading-machine/) - [Grading technology](https://ellips.com/grading-solutions/grading-technology/) - [Artificial Intelligence](https://ellips.com/grading-solutions/artificial-intelligence-grading-technology/) - [Retrofit](https://ellips.com/grading-solutions/retrofit/) - [Customers](https://insights.ellips.com/customers) - [Why Ellips Group](https://ellips.com/why-ellips/) - [Vision](https://ellips.com/vision/) - [Approach](https://ellips.com/approach/) - [Ellips](https://ellips.com/ellips/) - [Elisam](https://ellips.com/elisam/) - [Elifab](https://ellips.com/elifab/) - [Service & support](https://ellips.com/grading-solutions/grading-solutions-service-support/) - [Insights](https://insights.ellips.com/blogs) - [Blogs](https://insights.ellips.com/blogs) - [Events](https://insights.ellips.com/events) - [Videos](https://insights.ellips.com/videos) - [Magazine](https://insights.ellips.com/blogs/magazine) - [Product portfolios](https://insights.ellips.com/blogs/product-portfolios) - [Videos](https://insights.ellips.com/videos) - [Careers](https://ellips.com/careers/) - [Fruit and vegetables](https://ellips.com/fruit-vegetables-grading-machine/) - [Potatoes](https://ellips.com/grading-machine/potato/) - [Onions](https://ellips.com/grading-machine/onion/) - [Apples](https://ellips.com/grading-machine/apple/) - [Dates](https://ellips.com/grading-machine/date/) - [Oranges](https://ellips.com/grading-machine/orange/) - [Blueberries](https://ellips.com/grading-machine/blueberry/) - [Cherries](https://ellips.com/grading-machine/cherry/) - [Cherry tomatoes](https://ellips.com/grading-machine/cherry-tomato/) - [Peaches](https://ellips.com/grading-machine/peach/) - [Kiwis](https://ellips.com/grading-machine/kiwi/) - [Pomegranates](https://ellips.com/grading-machine/pomegranate/) - [Brussels Sprouts](https://ellips.com/grading-machine/brussels-sprouts/) - [Lemons & Limes](https://ellips.com/grading-machine/lemon-lime/) - [Pears](https://ellips.com/grading-machine/pear/) - [Bell peppers](https://ellips.com/grading-machine/bell-pepper/) - [Tomatoes](https://ellips.com/grading-machine/tomato/) - [Apricots](https://ellips.com/grading-machine/apricot/) - [Plums](https://ellips.com/grading-machine/plum/) - [This is how grading can help](https://ellips.com/) - [Grading solutions](https://ellips.com/grading-solutions/) - [Grading machines](https://ellips.com/grading-solutions/grading-machines/) - [Elisam machine](https://ellips.com/grading-solutions/elisam-grading-machine/) - [Elifab machine](https://ellips.com/grading-solutions/elifab-grading-machine/) - [Grading software](https://ellips.com/grading-solutions/grading-technology/) - [Artificial Intelligence](https://ellips.com/grading-solutions/artificial-intelligence-grading-technology/) - [Retrofit](https://ellips.com/grading-solutions/retrofit/) - [Customers](https://insights.ellips.com/customers) - [Why Ellips Group](https://ellips.com/why-ellips/) - [Vision](https://ellips.com/vision/) - [Approach](https://ellips.com/approach/) - [Ellips](https://ellips.com/ellips/) - [Elifab](https://ellips.com/elifab/) - [Elisam](https://ellips.com/elisam/) - [Service & support](https://ellips.com/grading-solutions/grading-solutions-service-support/) - [Insights](https://insights.ellips.com/blogs) - [Blogs](https://insights.ellips.com/blogs) - [Events](https://insights.ellips.com/events) - [Videos](https://insights.ellips.com/videos) - [Magazine](https://insights.ellips.com/blogs/magazine) - [Product portfolios](https://insights.ellips.com/blogs/product-portfolios?swcfpc=1) - [Videos](https://insights.ellips.com/videos) - [Careers](https://ellips.com/careers/) ![Flag en](https://insights.ellips.com/hubfs/raw_assets/public/Ellips_Group_August2023/images/en.svg "Flag en") en [![Flag nl](https://insights.ellips.com/hubfs/raw_assets/public/Ellips_Group_August2023/images/nl.svg) nl](https://comont-bitlidzha.savviihq.com/temporary-test) [Contact](https://ellips.com/contact/) [Client portal](https://ellips.com/client-portal/) Cherries, Blueberries, Cherry Tomatoes |  Published September 26, 2023 | Reading time: 1 Minutes # Discover the next generation of grading with AI at Fruit Attraction 2023 Written by: **Fabricio Santos** ![Fabricio Santos](https://insights.ellips.com/hubfs/fabricio-santos-560x600.jpg) ![Discover the next generation of grading with AI at Fruit Attraction 2023](https://insights.ellips.com/hubfs/fa-header.png "Discover the next generation of grading with AI at Fruit Attraction 2023") #### **Are you also going to Fruit Attraction 2023 - Madrid?** We are very much looking forward to welcoming you on our booth D-23 in hall 10. **Let's talk about the latest developments to expand your business potential** Delivering consistent quality, on time and at the best price. Artificial intelligence (AI) offers great opportunities to ensure superior quality at great speed #### **The next generation of cherry and blueberry grading** ![cherrry-berry-1](https://insights.ellips.com/hs-fs/hubfs/cherrry-berry-1.png?width=661&height=376&name=cherrry-berry-1.png) Innovations cannot stop. The next generation of cherry and blueberry grading is called True-AI. You can now update your Elifab grading machine with this new deep learning software. ##### **Why is True-AI changing the game?** ✅ Outstanding grading improvements of hard-to-detect defects such as: Cherries: black rot, fresh cracks and cracks within the stem area. Blueberries: dehydration (shrivel), cracks, stem tears and mold. ✅ Sensational reliability in detecting: Cherries**: ** stems, neighboring stems and stem attachment points. Blueberries: stem and calyx.  ✅ Operator’s tasks will be less complex and more automated. Less operator input is required because our True-AI software has been trained to find defects all on its own. With grading performance moving towards 100% detection accuracy, you can fully trust the grading results. #### **Experience the power of our Elifab machines @ Fruit Attraction** - The latest model of the Elifab grading machine - Ellips TrueAI software for cherries and blueberries - The brand new MatExakta linear weigher and packaging unit ![ ](https://insights.ellips.com/hs-fs/hubfs/Imported_Blog_Media/b7b14e5a-5aa4-569a-d67a-040a8076e67c-1.jpg?width=600&height=450&name=b7b14e5a-5aa4-569a-d67a-040a8076e67c-1.jpg "Ellips | Next Level Grading b7b14e5a-5aa4-569a-d67a-040a8076e67c ") #### **Why do leading companies choose Elifab?** **1. Consistent quality at high speed** The season is short, packhouse space is often limited, and you want to process and pack your harvest to get it to your customers as quickly as possible. Of course, with a consistent, superior quality. **2. Meet all demands with maximum uptime** The machine must keep running at full speed. You want a reliable grader who knows what it's doing to meet all customer demands with accurate defect detection. 1. **Delicate handling, even at top speed.** Fast processing shouldn’t come at the expense of fruit. It’s why Elifab achieved the most delicate handling with little or no impact on your blueberries. ![70effb55-c1c4-431d-bb5f-750db0bc1284 (1)](https://insights.ellips.com/hs-fs/hubfs/70effb55-c1c4-431d-bb5f-750db0bc1284%20(1).png?width=1438&height=808&name=70effb55-c1c4-431d-bb5f-750db0bc1284%20(1).png)   ### What are your ambitions and challenges?  Let's talk about the latest developments to expand your business potential. We are very much looking forward to welcoming you on our **booth D-23 in hall 10. You can contact me or book a demo in advance. Talk to you soon in Madrid.** ### Ready to revolutionize your business? - --- Maximize throughput with less labor - --- Improve quality consistency - --- Get the most value out of each produce ![fabricio-santos-560x600](https://insights.ellips.com/hubfs/fabricio-santos-560x600.jpg) Contact us or request a demo [Contact Fabricio](https://info.ellips.com/en/contact-us-elifab) [Request demo](https://info.ellips.com/en/book-demo-elifab) ![CTA_cherry1](https://insights.ellips.com/hubfs/CTA_cherry1.png) ### Do you want to discover more valuable insights? --- [![](https://insights.ellips.com/hubfs/Imported_Blog_Media/elifab-chile-2.png)](https://insights.ellips.com/blogs/elifab-expands-to-chile) [Cherries](https://insights.ellips.com/blogs/elifab-expands-to-chile), [Blueberries](https://insights.ellips.com/blogs/elifab-expands-to-chile), [Cherry Tomatoes](https://insights.ellips.com/blogs/elifab-expands-to-chile) ## [Elifab expands to Chile](https://insights.ellips.com/blogs/elifab-expands-to-chile) [![](https://insights.ellips.com/hubfs/Imported_Blog_Media/thumbnail_thumnail-4.jpg)](https://insights.ellips.com/blogs/5th-anniversary-elifab-solutions) [Cherries](https://insights.ellips.com/blogs/5th-anniversary-elifab-solutions), [Blueberries](https://insights.ellips.com/blogs/5th-anniversary-elifab-solutions), [Cherry Tomatoes](https://insights.ellips.com/blogs/5th-anniversary-elifab-solutions) ## [5th anniversary Elifab Solutions](https://insights.ellips.com/blogs/5th-anniversary-elifab-solutions) [![](https://insights.ellips.com/hubfs/Imported_Blog_Media/ellipscherry4-Sep-04-2023-08-45-19-2458-AM.jpg)](https://insights.ellips.com/customers/new-sun-city-elifab-cherry-line-exceeds-expectations) [Cherries](https://insights.ellips.com/customers/new-sun-city-elifab-cherry-line-exceeds-expectations) ## [New Sun City - Elifab cherry line exceeds expectations](https://insights.ellips.com/customers/new-sun-city-elifab-cherry-line-exceeds-expectations) ![Ellips](https://insights.ellips.com/hubfs/raw_assets/public/Ellips_Group_August2023/images/logo.svg "Ellips") - [Our customers](https://insights.ellips.com/customers) - [Why Ellips Group](https://ellips.com/why-ellips/) - [Our vision](https://ellips.com/vision/) - [Insights](https://insights.ellips.com/blogs) - [Videos](https://insights.ellips.com/videos) - [Careers](https://ellips.com/careers/) - [Client portal](https://ellips.com/client-portal/) - [Contact](https://ellips.com/contact/) - Fruit & Vegetables - [Potatoes](https://ellips.com/grading-machine/potato/) - [Dates](https://ellips.com/grading-machine/date/) - [Cherry tomatoes](https://ellips.com/grading-machine/cherry-tomato/) - [Oranges](https://ellips.com/grading-machine/orange/) - [Peaches](https://ellips.com/grading-machine/peach/) - [Apples](https://ellips.com/grading-machine/apple/) - [Cherries](https://ellips.com/grading-machine/cherry/) - [Kiwis](https://ellips.com/grading-machine/kiwi/) - [Pomegranates](https://ellips.com/grading-machine/pomegranate/) - [Brussels Sprouts](https://ellips.com/grading-machine/brussels-sprouts/) - [Onions](https://ellips.com/grading-machine/onion/) - [Blueberries](https://ellips.com/grading-machine/blueberry/) - [Lemon & Lime](https://ellips.com/grading-machine/lemon-lime/) - [Pears](https://ellips.com/grading-machine/pear/) - [Bell peppers](https://ellips.com/grading-machine/bell-pepper/) - [Tomatoes](https://ellips.com/grading-machine/tomato/) - [Apricots](https://ellips.com/grading-machine/apricot/) - [Plums](https://ellips.com/grading-machine/plum/) - [Grading Solutions](https://ellips.com/grading-solutions/grading-machines/) - [Elisam machine](https://ellips.com/grading-solutions/elisam-grading-machine/) - [Elifab machine](https://ellips.com/grading-solutions/elifab-grading-machine/) - [Grading technology](https://ellips.com/grading-solutions/grading-technology/) - [Artificial Intelligence](https://ellips.com/grading-solutions/artificial-intelligence-grading-technology/) - [Service & support](https://ellips.com/grading-solutions/grading-solutions-service-support/) - **© 2026 Ellips Group** - [Terms and conditions](https://ellips.com/contact/terms-and-conditions/) - [Privacy](https://ellips.com/contact/privacy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Fabricio Santos", "url" : "https://insights.ellips.com/events/author/fabricio-santos" }, "dateModified" : "2023-12-07T12:42:37.621Z", "datePublished" : "2023-09-26T06:44:19.000Z", "headline" : "Discover the next generation of grading with AI at Fruit Attraction 2023", "image" : [ "https://insights.ellips.com/hubfs/fa-header.png" ], "mainEntityOfPage" : { "@id" : "https://insights.ellips.com/events/discover-the-next-generation-of-grading-with-ai-at-fruit-attraction-2023", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.ellips.com/hubfs/logo.svg" }, "name" : "Ellips" } } ```